80% of what we communicate to each other is through non-verbal techniques (facial expressions and body language) which social media omit. We must be cautious, therefore, of our reliance upon media channels which obscure our inherent human expression.
Peter has served as vice president marketing for The CIT Group/asset based lending division and as director of marketing for McGraw-Hill Information Services/Sweet’s Group and led the company’s efforts in digital presentations for the sales force. Peter then joined Nordstrom and was a national sales leader several years in a row; later, he launched the company’s corporate services division. He appeared on MSNBC and was a contributor to Men’s Wardrobe, published by Chic Simple in 1998. He has written for TSNN, the leading trade show information resource in the US, and frequently provides information for northeast Public Radio station WAMC and TV News 12 Hudson Valley. He has been a frequent guest on Cablevision’s Neighborhood Journal program, on Channel 78.
As digital marketing manager Peter helps businesses and communities grow by improving their visibility through digital content management, devising marketing strategy, providing website development, traditional print media, and other digital marketing solutions.
He has been an active volunteer for many community organizations and events, including The Children’s Book Festival, Warwick in Bloom, The Warwick Farmers’ Market, The Summer Arts Festival, the Artists’ Open Studio Tour, Saint Stephen’s parish, and others. He designed and edited the final document that allowed the Town of Warwick, under the direction of John Hicks, to purchase the Mid-Orange Correctional Facility from the State of New York. He has developed websites and branding enhancements for a number of community organizations, including the Warwick Historical Society, the Florida NY Chamber of Commerce Farmers Market, the Vernon Chamber of Commerce, Vernon Earthfest, Village of Greenwood Lake, and Warwickinfo.net, a highly acclaimed community directory.
At iCANny.net (now known as Accel7.org), the Incubation, Commercialization, and Acceleration Network of NY (one of 10 certified business development organizations by NYSERDA, and a NYSTAR – New York State Technology and Research–Certified Business Incubator), Peter was always on the lookout for new businesses, products, and services.
As a senior sales engineer at Gannet Digital Media, he prepared a range of digital presentations for the sales force in the New York Hudson Valley and northern New Jersey region. As an award-winning news organization, Gannett informs and empowers communities. As a modern media company, the company fosters deep and vital connections among communities in the United States and the world around them.
Peter has taught entrepreneurial marketing at Orange-Ulster BOCES and is a graduate of Marquette University; he has an MBA from Fairleigh Dickinson University.