Adigital ecosystem provides an environment containing an up-to-date software and hardware system that drives growth and allows your marketing program to operate at a high degree of productivity. Without a sustainable infrastructure you might as well be sneezing into the wind.
Previous industrial revolutions liberated humankind from animal power, made mass production possible and brought digital capabilities to billions of people. This Fourth Industrial Revolution is, however, fundamentally different. It is characterized by a range of new technologies that are fusing the physical, digital and biological worlds, impacting all disciplines, economies and industries, and even challenging ideas about what it means to be human.
The resulting shifts and disruptions mean that we live in a time of great promise and great peril. The world has the potential to connect billions more people to digital networks, dramatically improve the efficiency of organizations and even manage assets in ways that can help regenerate the natural environment, potentially undoing the damage of previous industrial revolutions. From the expansion of renewable energy sources to the adoption of cutting-edge energy efficiency and storage technologies, cities have the opportunity to drastically reduce their carbon footprints through the adoption of innovative concepts, products and services.
TaaS (Transportation as a service) is the next disruption affecting communities throughout the world. The growing adoption of electric vehicles and self-driving cars and trucks will place additional demands upon our societal infrastructure. How we deal with a continued series of disruptive technologies will determine how successful we are as a society.
80% of what we communicate to each other is through non-verbal techniques (facial expressions and body language). We must be cautious, therefore, of our reliance upon media channels which obscure our inherent human expression.
Sources: Brookings.edu; proprietary research