THE CHALLENGES

Facilitate the communication of product/service benefits to keep customers informed of business capabilities.

• Client: UltraPro Pest Protection
• Objective: Improve visibility and search engine ranking
• Strategy: Revise website using Google compliant ingredients and appropriate, comprehensive meta tags and specific landing pages.

After meeting with the client and researching this highly competitive market segment, we devised a strategy that includes combining a more interactive and higher-ranking, content-rich website, with consistent blogs and social media content. We also produced periodic videos that reflect the company’s expertise in handling pest issues for homes and businesses in the metro New York region. Finally we launch regular monthly e-mail newsletters to a growing database of satisfied customers.

• Results: Higher rankings; more traffic; and better engagement. Company also enjoys very high Google reviews and is outranking several much larger, enterprise companies in its marketplace.